Insurance Companies are Going Cheap! - Recession Latest!
The recession has hit the insurance industry particularly hard and no sector has to date escaped. Aggregation has been a prominent feature of the market for a long time. Before the recession
Insurance Brokers were the main target with the number of independent providers reduced by more than half as aggressive agglomerators swooped on books of business up and down the country.
The recesssion has brought with it major troubles for large bank owned brands such as Churchill and Direct Line and it looks like RBS will finally be forced to sell it's crown jewels
Recent activity has also seen many large re-insurance companies going for a song!
However you really know the recession has hit home when you can pick up forward thinking Insurance Websites for peanuts....
Here is an Advert from this weeks
insurance news
Now that is Cheap!
Labels: acquisitions, Insurance Business for sale, Insurance companies, insurance domain names, Insurance Mergers and Acquisitions, insurance news, Insurance Websites, Internet Marketing, recession
Should Obscene Domains be Banned by Nominet?
At Insuranceblog we own many insurance domains bought through the UK registrar and trust Nominet. We found this press release today from a UK
Income Protection Insurance Company who have been having trouble registering their company domain with Nominet, and whilst trying to do so found out that its easier to register muslimterrorists.co.uk or childp**n.co.uk. than an insurance company domain
Hmm!
Here's the full story -
Nominet domainsLet us know your thoughts!
Should obscene domain names be banned or is this freedom of speech?
Labels: income protection, Insurance companies, insurance domain names, insurance marketing, Nominet
Insurance SEO
Hi all you SEO experts out there - I hear you're all making millions.
Today I thought I'd share a secret or two with you about SEO for Insurance as a little thank you for helping to get this site to the top of Yah and Gog in a couple of months - without trying!.
1. It most definitely is about the domain name - you are what you say you are which is what people want and search for!
2. Out of the 200+ variables that google assigns to and then translates into a canonical value for a given node (webpage) and then runs its multivariate algos over to determine SERPS automatically - domain name can carry as much weight as title tag especially if it is natural language!
3. Domain name + great original content + natural linkage + refreshing content = Sucess which is deemed to be White Hat
4. Time - aged domain names over 5 years old and unused are immediately trusted by the SE's - and rightly so as the investment has been long term!
5. Insurance domain names are white hot property at this current moment as canny investors adjust their long term investment plans, and they are changing hands rapidly as the smaller investors cash in to the aggregators and long term big boys. Expect 7 figures plus for exceptional collections and even a modest long established site in the financial sector will fetch £50K+.
Buying a green or brownfield website/domain name gives instant SE ranking with short term ROI and long term ambitions!
Labels: insurance domain names, insurance marketing, Internet Marketing
