Ooh Yes! Churchill The Car Insurance Dog Soft Toy Outsells The Meerkat
The holding company of Churchill Insurance, RBS, whose future remains in doubt, must be pleased as punch to learn that sales of the Churchill nodding dog soft toy were ten percent higher than those of rival car insurance comparison website Compare the Market over the christmas period, according to figures released today from the Association of British Toy Distributors.
Before they all go barking mad down at Churchill, it should be pointed out that the figures relate to sales of the bulldog stuffed toy against those of Alexsandr Orlov the Compare The Meerkat main character.
Alexsandr Meerkat was only available through Harrods and supplies were restricted according to Benja Katya who runs the online Meerkat Toy Store in partnership with Amazon.
She told Insurance Blogger. "The dog is now a part of British Culture and sales of the toy will enjoy longevity despite who owns the brand."
"Meerkat Toys are becoming more popular everyday and the interest is spreading globally. Much of this must be attributed to the success of the Compare The Meerkat TV and Internet Social Media Marketing Campaign. Ironically the Meerkat phenomena which started out as peculiarly British thing has spread as far as Namibia!"
The idea is seemple and not a new one either!
Remember the Nat West piggies?
With Social media here to stay as part of the Insurance Marketing mix, it looks like the Insurance logo soft toy spinoff market is a very lucrative source of extra income for cash strapped Insurance Marketing departments.
Insurance Blogger wonders what furry animal will be next to capture the hearts of the Britsh Car Insurance buying public?
Labels: car insurance, churchill, Churchill Bulldog, Churchill Toys, Compare The Market, Compare The Meekat, Insurance Brands, meerkat soft toys, meerkat toys, meerkats
posted by Insurance Blogger @ 7:41 AM
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