Go Compare Elsewhere! Google slaps aggregator
The wires are hot out there this morning and the keyboards buzzing as it appears that Google has slapped, that is, removed from it's search results all mentions of GoCompare.com.
The UK insurance comparison website had featured widely across the top of Googles search results for all sorts of insurance related terms, before yesterday!
Word on the street has it that GoCompare was indulging in very dubious link building practices. Ior those of you who aren't familiar with search engine rankings, the positions that you appear in the results are largely determined by the number of one way links you can build pointing into your website. These links should however, be on theme!
If you carry out a
backlink search on Yahoo for Gocompare.com you'll see links from some very strange and dubious blogs, which tends to support this theory.
Google is quite clear in it's webmaster guidlines and elsewhere about purchasing or acquiring links through nefarious practices.
The same thing happened to GoCompare last year but because of the number of links from authority sites the penalty only lasted a short while.
Interestingly, as a response GoCompare.com appears to have upped it's spend with Google adwords in a bid to retain traffic and please the gods.
Perhaps Google should do the same thing and SLAP all the other insurance comparison sites that occupy the first page of Google for car insurance and other keyword terms - they are all at it as well, some of them getting links in much worse ways than poor old gocompare. Just go and compare backlinks from the top five results for car insurance - these companies employ huge teams of people whose job it is simply to build links and buy links.
Labels: Go Compare, GoCompare.com, Google, Internet Marketing
Caravan Insurance – Save Money By Visiting A Specialist Caravan Insurer
Caravan Insurance Expert
Dave Healeyexplains how you can save money by visiting a specialist caravan Insurance company.
Getting caravan insurance can be a daunting prospect for the un-initiated to the world of caravanning, especially understanding the difference between cover for static and touring caravans. Even for those of us with years of experience, we are probably paying too much for our annual caravan cover, either through inertia and not shopping around for a better deal, or through ignorance of the vast array of caravan insurance products that are available today from specialist companies, just a mouse click away on the Internet.
Go to a specialist caravan insurer or broker for better and cheaper deals
Like most types of insurance, you will find much wider levels of cover more suitable for your individual circumstances and in most cases, cheaper premiums, if you visit either a specialist caravan insurance company or broker.
These specialists deal soley with covering caravans on a daily basis and offer covers and policies that are particularly designed with you the caravan owner customer in mind, and will include a much more flexible cover and pricing structure, enabling you to obtain the right levels of cover for your particular caravan, at the right price.
You can make large savings on your annual insurance premiums if you participate in a scheme offered by specialist caravan insurers which are often in association with one of the many caravanning clubs or societies.
By joining a club scheme, you are entering into a risk pool or group of like-minded caravan owners and will benefit from
cheaper caravan insurance premiums, made available through the bulk buying capabilities of the scheme group. Furthermore, specialists are available to help you out if with any problems that may occur during the course of your policy term, such as if you need to change cover mid-term or make a claim on your caravan policy.
Join a caravan club or association
Most specialist caravan insurance companies offer significant discounts to members of caravanning clubs. The annual cost of membership of one of these clubs can be less than a tenth of what you could save in premium discounts if you are the owner of an expensive touring or large static caravan. Before you start to fill in application forms for caravan insurance online, check that the company you are using offers online discounts for members of your club. If you are not a member of a club yet, then join one of the many ones that the specialist caravan insurers recommend, prior to taking out a policy.
Compare prices and covers by visiting a
specialist caravan insurance comparison website, where you will have multiple options to compare caravan insurance premiums and cover. These sites also offer a wider range of club discounts and schemes available to choose from, and specialist help available to you, either online or a phone call away.
Original Article Source and more from Dave at:
http://EzineArticles.com/?expert=Dave_Healey Labels: caravan insurance, caravans
