One way that Insurance Blogger keeps his nose to the ground to find out what the latest 'buzz' is in the grey insurance world is to check out the latest insurance articles online. Articles have been a major part of many an insurance company marketing department for the last few years, and the need for quality in order to get them published has led to a very high standard of debate and expertism, with an need for unique quality content in order to make the exercise worthwhile.
So stumbling around over at one of the largest repositories of knowledge ezinearticles.com I was really surprised by the number of expert authors I knew or have met over the years all imparting their knowledge in an acceptable marketing fashion - Going through the list it's like...
'God whatever became of them and dont they know so and so'
As a driver of many a classic car over the years I was pleased to see an article by an old mate from the city Dave Healey whose an expert in specialist motor underwriting and sort of sees things from a cars point of view........
Here's an excerpt
'Most specialist motor underwriters therefore appreciate that you may need a more tailored and flexible type of car insurance for a classic car, one that allows you to fit the policy around what is effectively your lifestyle risk. Your risk levels are calculated upon the way you use the classic car and the number of miles distance you cover in that car each year.'
He talks about how changes in your lifestyle are reflected in the costs of your car insurance premium calculation, and how changes you make could save you money.
Unless you've been living in the Kalahari Desert since Xmas you could not have missed the Meerkat madness started over at Budget Insurance Services Ltd with their Compare the Meerkat TV Ad and marketing campaign.
While you've certainly got to admire the synchronicity of the Ad presentation and the trouble they went to set up the Meerkat site, what was once a rather endearing furry little creature from the plains of Namibia, that stood communally up to alert one another of danger - has been turned into a Gaylord, Narnian, Russian Mafia / Aristocratic rat in a dinner jacket selling car insurance.
To make matters worse, our three year old daughter 'Insurance Bloggette' has named the new kitten Meerkat, and I'm constantly bombarded with 'Daddy, Have you seen Meerkat?'
Yes I've seen the bloody Meerkat .... at least that pointy nosed Russian thing.... And that horrible thing that leaves me presents in the corner...
Anyway congratulations to Bex over at Bisl for a succesful campaign. We know its been successful because of the Alexa traffic ranking and the Google trends scores it has received. Oh yeah and we love Channel 4's 'Shameless' which it sponsors. Keep up the good work!
But take a look at this......
These are the Google Adwords served up for the query 'Meerkat'
It seeems those plagarising pariahs over at the other agglomerates and comparison sites, and the main rivals of Compare the Market, just couldn't keep their bidding hands off the keyword 'Meerkat'
Just how ridiculous has the world got when car insurance companies are spending millions on marketing to such keywords as MeerKat!
Should we really have to think about health insurance?
Why do we need it?
Whatever happened to 'the cradle to the grave'?
From what we read about the state of British hospitals you may be better off with a good legal expenses policy with extra medical negligence cover, or perhaps some sort of lifestyle insurance cover that allows you to recuperate on a desert island far from MRSA and C-difficile infected wards.
Insurance Blogger did need some major surgery last year and although the treatment I got in an NHS hospital was as good as anywhere else I had to wait.........
Not good if your complaint is life or lifestyle threatening and time is of the utmost importance.....
So Health Insurance is a must for anyone who can afford it. Check out the pros and cons and compare a selection of the best UK Health Insurance Quotes at http://www.healthinsurancequotes.org.uk.
Insurance Blog is dedicated to all things happening in the Insurance World. From tips on where to get the best insurance deals to news from the Insurance Industry, you'll find answers at Insurance Blog
About Me
Name: Insurance Blogger
Location: United Kingdom
Insurance Internet Guru
Enjoy:
All things Insurance and anything related to the UK Insurance Market
