Compare the Meerkat ? Buy a Meerkat Toy!
You’ve got to admire the marketing people behind the Compare the Market – Compare the MeerKat campaign.
They’ve tapped into a vein of the British love of wildlife, first made popular by the BBC’s ‘Meerkat Manor’ programme, and made it their own. I am still amazed how the TV adverts turn the heads of all kids present every time the ‘cuddly’ little creatures appear on our screens.
However even with the long term success of the TV campaign and both the Compare the Market and Compare the Meerkat websites sitting in the top 50 of Google for car insurance, even the people at BISL, usually ahead of the game appear to have missed out on this one…….
FOR MEERKAT TOYS CLICK – SIMPLE!
You can now buy lovable Meerkat toys and dress them up like the famous Alexsandr Meerkat and play compare the meerkat all day long!
Sure to be a massive hit with kids all over the UK this Christmas it looks like BISL may have missed the boat on this one!
With the number of meerkat characters created on Compare the Meerkat you would think this would be a massive opportunity to extend the marketing campaign by doing a joint venture with a soft toy manufacturer like TY!
What’s more http://twitter.com/Aleksandr_Orlov has over 29000 followers who they could immediately meerkat, sorry market to!!
So are BISL planning to bring out a branded Meerkat Insurance version of the soft toy!
They Sure are. Apparently an exclusive deal has been done with Harrods who will release a limited edition of 5000 Talking Aleksandr Meerkat soft toys and dolls this December. Latest word has it that pre-sales have already accounted for every meerkat soft toy they can produce! Meekat Mania is sweeping Britain!
The soft toy market is hardly ‘soft’, especially at Christmas, and incredibly these things become very collectible quickly and command huge prices on auction sites such as Ebay.
They could even give away a set of meerkat toys with every car insurance policy sold!
Seemples!
You can find out more about the Meerkat Soft Toy here
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Wow I love those meerkat toys. The adverts have set a nationwide rush to get them – it’s insane they are popping up everywhere.
I miss the special addition one that came with the houserobe