Insurance SEO

Hi all you SEO experts out there – I hear you’re all making millions.
Today I thought I’d share a secret or two with you about SEO for Insurance as a little thank you for helping to get this site to the top of Yah and Gog in a couple of months – without trying!.

1. It most definitely is about the domain name – you are what you say you are which is what people want and search for!

2. Out of the 200+ variables that google assigns to and then translates into a canonical value for a given node (webpage) and then runs its multivariate algos over to determine SERPS automatically – domain name can carry as much weight as title tag especially if it is natural language!

3. Domain name + great original content + natural linkage + refreshing content = Sucess which is deemed to be White Hat

4. Time – aged domain names over 5 years old and unused are immediately trusted by the SE’s – and rightly so as the investment has been long term!

5. Insurance domain names are white hot property at this current moment as canny investors adjust their long term investment plans, and they are changing hands rapidly as the smaller investors cash in to the aggregators and long term big boys. Expect 7 figures plus for exceptional collections and even a modest long established site in the financial sector will fetch £50K+.
Buying a green or brownfield website/domain name gives instant SE ranking with short term ROI and long term ambitions!

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